Denver Search Engine Optimization (SEO), Web Site Design, and Internet Marketing at EBIZ Machine


Search Engine Optimzation (SEO) Services

In general, high search engine rankings are the result of both good inbound links and optimized web page content. EBIZ Machine offers a wide range of services designed to improve your "organic" search engine placement and drive qualifed traffic to your web site.

Web Site Architecture Review
Are there aspects of the development technologies utilized to design your web site that are impeding your success? Examples include "Flash", "Frames", "spider-unfriendly URLs" and more. EBIZ Machine will analyze your site and make cost-effective recommendations that will remove roadblocks to your success.

Current Search Engine Indexed Pages Review
EBIZ Machine will review "PageRanks", search engine saturation and pages indexed by the major search engines. Our focus will be on opportunities to improve search engine coverage and ranking.

Web Page Optimization
You've heard of "meta tags" and possibly "keyword density". EBIZ Machine will analyze your web page tags and content and tune your pages to make sure your keywords and strategic focus is properly reflected in the key descriptors the search engines recognize.

Backlink Analysis and Link Development
EBIZ Machine will help you identify cost-effective opportunities to increase the number of relevant references to your site on the Internet. We'll use tools to determine links and backlinks your competitors and other successful sites use to improve their Page Ranks.

Search Engine Submission
When your site is properly optimized and enhanced, EBIZ Machine will submit your site to the major search engines, including Google, YAHOO!, AOL, MSN and so forth. We'll track and review the seach engines that have indexed your site.

Read our SEO case studies

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Web Site Design

Like your other marketing programs, your web site should achieve your specific strategic goals and produce RESULTS! At EBIZ Machine, we design and develop attractive, "user-friendly" business web sites that work for our clients.

Web Site / Internet Strategy
Our first question is always "What are your strategic goals for your web presence?", followed by "Is there a simple, quantitative way to measure your success?" As eBusiness experts, we'll strategize proven online techniques to make your web site produce the desired results.

Web Site Architecture
The number of different ways to create a web site is "mind boggling"! Examples include .NET, PHP, Java, HTML to name just a few. As certified technical experts in a variety of internationally recognized eCommerce development technologies, EBIZ Machine will recommend a web site architecture that is appropriate for your requirements and budget.

Web Site Design, Web Development and Enhancement
Whether you need a new web site or an enhancement to an existing web site, EBIZ Machine can assist you. We develop custom web sites or cost-effective template-based sites for clients seeking to market online for the first time. We add eCommerce shopping cart capability to existing sites. We enhance existing web sites to build customer loyalty or support company promotional activities. We develop interactive web-based functionality to personalize your customers' online experience or to streamline your operations and business processes.

E-Commerce Shopping Cart Design and Development
Thinking about selling your products and services online? First, the vendor you choose should discuss its plan for optimizing and marketing your site - an attractive shopping cart site that online consumers cannot find in the search engines is useless! Second, your vendor should have a cost-effective E-Commerce shopping cart solution that you can easily maintain going forward. You should not have to be a web site designer to make changes to your product prices and descriptions. There is no reason to "reinvent the wheel" and create a shopping cart application from scratch - there are excellent storefront management systems available that expedite the E-Commerce site development process in a cost-effective manner.

Web Site Usability Review
Are you finding that online visitors appear to abandon transactions or they fail to navigate to interior pages on your site? EBIZ Machine can consult with you and support your efforts to improve the performance of your site.

View examples of our work

 

Internet Marketing

Your keyphrases are the focal point of your search engine marketing program and they must be chosen carefully. At EBIZ Machine, we'll help you select your keywords in a methodical manner; but our services do not end there. We'll set up and manage your Internet marketing programs. We'll utilize sophisticated tools to evaluate ongoing keyphrase performance data and modify your programs accordingly.

Keyword Review and Development
At EBIZ Machine,we'll help you consider both keyword popularity AND strategically important keyphrases - they must have a high liklihood of converting visitors to customers. Traffic alone is not enough - your marketing must produce highly targeted visitors to a carefully designed web "landing page.

Landing Page Development
A key factor in converting site visitors to customers is a carefully designed "landing page". The landing page is the page to which pay-per-click visitors are directed when they decide to click on your search engine advertisement. At EBIZ Machine, we'll strategize your Internet marketing goals and design and develop the web page functionality to achieve a tangible return on your marketing investment.

Internet Advertising Program Setup
Implementation of and data entry into programs like Google Adwords and YAHOO! Search Marketing can be confusing! We'll setup your Internet marketing programs and educate you on how to interpret the results.

Internet Advertising Program Assessment and Modification
EBIZ Machine will evaluate keyphrase performance and "click through rates", and make program modifications on an ongoing basis. We'll remove and replace poor performing ads and keywords and focus on successful campaigns. We'll modify program variables like maximum "Cost per Click" and manage budgets in order to achieve tangible success. We'll keep your advertising text fresh and focused.

 

Webmaster Support Services

Our clients have spoken - they want a single source of E-Commerce and Internet marketing expertise. At their urging, we designed a "Webmaster Support Program" that provides our clients "peace of mind" - they receive the critical technical expertise they need to maximize the effectiveness of their web site without the expense of full-time staff.

Under our Webmaster Support agreement, we can provide some or all of these services on an ongoing basis:


An added benefit: any services provided by EBIZ Machine under a Webmaster Support plan will be billed at a discounted rate.

Do you think your organization would benefit from a Webmaster Support arrangement? If so, please contact us.

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