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Denver Search Engine Optimization Case Studies and
Web Site Design Portfolio
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The EBIZ Machine Portfolio
and Case Studies |
The EBIZ Machine portfolio includes a wide range of Denver web site
design and E-Commerce projects, including the following:
- E-Commerce Storefront Web Applications
- Business to Business Marketing Web Sites
- Business to Consumer Marketing Web Sites
- Professional Services Web Sites
- Not-for-Profit Informational/Educational Web Sites
Our Search Engine Optimization and Internet Marketing practice is
designed to improve the effectiveness of existing web sites and drive
qualified leads to our clients' sites. Our techniques have included
the following:
- Keyword Research and Development
- Web Site Architecture Changes
- Meta Tags Review and Modification
- Web Page Content Development
- Internet Advertising Setup and Ongoing Assessment
- Internet Advertising Landing Page Development
- Backlink Analysis and Link Development
- Search Engine Submission
Are you struggling with your selection of the appropriate eCommerce shopping cart software solution? EBIZ Machine recently released two new demo sites that demonstrate the popular Miva Merchant and osCommerce storefront platforms. Start with www. MYMANNEQUIN.COM Shopping Cart Demos. Then navigate to the MYMANNEQUIN.COM Miva Merchant Demo and MYMANNEQUIN.COM osCommerce Demo.
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Web Site Design and Web
Development Portfolio |
MacDonald
Hardwoods - www.MacMop.com
Strategy: E-Commerce Storefront of hardwood
floor cleaning products and accessories
Market: Business to Consumer
Technologies: Miva Merchant 5, JavaScript,
HTML
Comment: Developed an E-Commerce site dedicated
to private branded floor care products to complement the MacDonald
Hardwoods hardwood flooring business
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LKQ
Corporation - www.LKQRemotes.com,
www.LKQPowerTrain.com,
www.LKQInterior.com
Strategy: E-Commerce Storefront of Automotive
Parts, Parts Request Lead Generation
Market: Business to Consumer, Business to
Business
Technologies: .NET, Mainstreet Commerce Integration,
SQL Server, JavaScript, HTML
Comment: Developed a series of market-focused
web sites with common look & feel
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Denney
Transport - www.DenneyTransport.com
Strategy: Promote LTL freight and trucking
services; Recruit employees
Market: Business to Business
Technologies: JavaScript, HTML
Comment: First web site designed to promote
services and recruit drivers & other employees
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Rocky
Mountain RAM - www.RAM-IT.com
Strategy: E-Commerce Storefront of Memory
and Hard Drives
Market: Business to Municipality, Business
to Business
Technologies: PHP, mySQL, JavaScript, HTML
Comment: Enhance and maintain web site and
online catalog; Develop related sites that share mySQL product
database
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Budget
Rent a Car - www.budget.com
Strategy: E-Commerce Vehicle Reservation
System
Market: Business to Consumer
Technologies: Java, Oracle, JavaScript, HTML
Comment: Lead Engineer responsibilities on
a MASSIVE distributed Web development project.
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Cubby's
Cookies - www.CubbysCookies.com
Strategy: E-Commerce Storefront of Cookies
and Candies
Market: Business to Consumer, Business to
Business
Technologies: Miva Storefront Management,
JavaScript, HTML
Comment: Integrated storefront into existing
promotional site
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METROLIST
- www.myMLS.com
Strategy: Online real estate listing service
Market: Business to Business
Technologies: ASP, SQL Server, Java, JavaScript,
HTML
Comment: Senior consultant on large data-driven
real estate web application
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Music
Motivations - www.MMotivations.com
Strategy: E-Commerce Storefront of Music
Instruction Motivational Accessories
Market: Business to Consumer
Technologies: Miva Storefront Management,
JavaScript, HTML
Comment: Custom design with storefront integration
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School
Leaders for Colorado- www.SchoolLeadersForColorado.org
Strategy: Online employment application system
Market: Educators and School Personnel - Not-for-profit
Technologies: PHP, mySQL, JavaScript, HTML
Comment: Re-design of a data-driven web application
that stores application submissions and connects applicants
to potential employers
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Spinal
Injury Foundation - www.spinalinjuryfoundation.org
Strategy: Community Portal
Market: Spinal injury patients and medical
professionals; Not-for-profit
Technologies: JavaScript, HTML
Comment: Merged two distinct web sites into
one new design
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DotPicks.com
- www.DotPicks.com
Strategy: Web Site Domain Name Promotional
Site
Market: Business to Consumer, Business to
Business
Technologies: HTML/CSS Pre-fab Web Templates
Comment: Developed a domain name promotional
web site with links to escrow.com domain transaction processing
service
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Ruby
House Restaurant- www.historicrubyhouse.com
Strategy: Promotional Western Restaurant
Web Site
Market: Business to Consumer
Technologies: HTML/CSS Pre-fab Web Templates
Comment: Developed a promotional restaurant
web site complete with restaurant menu and live event information
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Colorado
Land and Water - www.colandandwater.com
Strategy: Commercial Real Estate Web Site
Market: Business to Business/Investor
Technologies: HTML/CSS Pre-fab Web Templates
Comment: Developed a commercial real estate
marketing web site complete with featured property listings
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Smart
City Networks- www.smartcitynetworks.com
Strategy: E-Commerce Online Event Registration
System
Market: Business to Business
Technologies: ASP, SQL Server, VBScript, HTML
Comment: Lead Software Engineer on sophisticated
trade show event registration system
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Search Engine Optimization
(SEO) Case Studies |
EBIZ
Machine - "Rich
Website, Poor Website" Search Engine Optimization Tips Case
Study
Project Intro: In this odd reenactment of
the classic TV miniseries "Rich Man, Poor Man", EBIZ
Machine's Bill Schwartz pits competing, sibling websites WITHseo.com
and WITHOUTseo.com against one another in this no holds
barred Internet marketing battle of epic proportions dubbed
"Rich Website, Poor Website". If you are old enough
and your memory is good, you may recall which one of the Jordache
brothers achieved commercial success and got the girl. But in
today’s Internet battlefield, which site is destined to
prevail?
Project Description: We designed this case
study, Rich Website, Poor Website to demonstrate and test the
web page optimization techniques that many Internet marketing
and SEO experts use. These techniques take into account recommendations
made by major search engines and in general are designed to
both improve a visitor's online experience and enhance website
visibility. The www.WITHseo.com site along with its companion
site www.WITHOUTseo.com are designed to demonstrate techniques
that EBIZ Machine and other Internet marketing consultants use
to improve web site visibility. Both sites were designed in
Macromedia Dreamweaver using the same templates and styles.
Both sites were launched at the same time (May 1st, 2007) and
both are hosted on the same web server by EBIZ Machine. The
search engine optimization tips described at the WITHseo.com
site were used in the design and development of Rudy Jordache's
Rich Website, WITHseo.com. In contrast, his brother Tom’s
website, WITHOUTseo.com, was simply developed, deployed and
ignored. Moreover, WITHOUTseo.com actually employs a couple
of development techniques thought to impede website usability
and indexing by some search engines.
Project Premise: The web page optimization
applied to WITHseo.com should result in better search engine
performance. In other words, we expect the Rich Website to outperform
the Poor Website. Next, I will get more specific about the criteria
I’ll rely upon to assess their respective performances.
Comment: The plan is to publish and discuss
the results of this study after enough time has passed to allow
the seo techniques applied to WITHseo.com to run their course.
I’ll call it Part 2 of the Rich Website, Poor Website
miniseries. At that same time, we will focus more on techniques
and metrics used to judge the success or failure of a search
engine marketing program. To learn more and check the results
of this study, click
here to view the search engine optimization tips case study
results at WITHseo.com.
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MacDonald
hardwoods - www.macwoods.com
Strategy: E-Commerce Storefront of Wood Floor
Care Products, Hardwood Floor Lead Generation
Market: Business to Consumer
Technologies: PHP, mySQL, JavaScript, HTML
Comment: Researched and developed keyphrase
list, Optimized macwoods.com, modified Meta Tags, developed
promotional landing page, developed Google and YAHOO PPC Campaigns
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Dependable
Cleaners - www.thedependablecleaners.com
Strategy: Dry Cleaning promotional web site;
Online VIP and Home Delivery application forms
Market: Business to Consumer
Technologies: ASP, Access, JavaScript, HTML
Comment: Designed and developed custom site;
Streamlined application process; Developed Google PPC Campaigns;
Developed promotional landing pages
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Two
Bears Pet Services - www.twobearsinc.net
Strategy: Dog Training Information and Lead
Generation
Market: Business to Consumer
Technologies: JavaScript, HTML
Comment: Researched and developed keyphrase
list, Optimized home page, modified Meta Tags, developed promotional
landing page, developed Google PPC Campaigns, developed "backlink"
analysis
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GL
Trading - www.gltrading.net
Strategy: Car Audio/Video Promotional Web
Site
Market: Business to Consumer
Technologies: JavaScript, HTML
Comment: Researched and developed keyphrase
list, Optimized home page, modified Meta Tags, modified site
architecture
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About EBIZ Machine's Webmaster
Support Services |
Our clients have spoken - they want a single source of E-Commerce
and Internet marketing expertise. At their urging, we designed a "Webmaster
Support Program" that provides our clients "peace of mind"
- they receive the critical technical expertise they need to maximize
the effectiveness of their web site without the expense of full-time
staff.
Under our Webmaster Support agreement, we can provide some or all of
these services on an ongoing basis:
An added benefit: any services provided by EBIZ Machine
under a Webmaster Support plan will be billed at a discounted
rate.
Do you think your organization would benefit from a Webmaster Support
arrangement? If so, please contact
us.
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