Denver Search Engine Optimization Case Studies and Web Site Design Portfolio


The EBIZ Machine Portfolio and Case Studies

The EBIZ Machine portfolio includes a wide range of Denver web site design and E-Commerce projects, including the following:

  • E-Commerce Storefront Web Applications
  • Business to Business Marketing Web Sites
  • Business to Consumer Marketing Web Sites
  • Professional Services Web Sites
  • Not-for-Profit Informational/Educational Web Sites

Our Search Engine Optimization and Internet Marketing practice is designed to improve the effectiveness of existing web sites and drive qualified leads to our clients' sites. Our techniques have included the following:

  • Keyword Research and Development
  • Web Site Architecture Changes
  • Meta Tags Review and Modification
  • Web Page Content Development
  • Internet Advertising Setup and Ongoing Assessment
  • Internet Advertising Landing Page Development
  • Backlink Analysis and Link Development
  • Search Engine Submission

Are you struggling with your selection of the appropriate eCommerce shopping cart software solution? EBIZ Machine recently released two new demo sites that demonstrate the popular Miva Merchant and osCommerce storefront platforms. Start with www. MYMANNEQUIN.COM Shopping Cart Demos. Then navigate to the MYMANNEQUIN.COM Miva Merchant Demo and MYMANNEQUIN.COM osCommerce Demo.

 

Web Site Design and Web Development Portfolio
MacDonald Hardwoods - www.MacMop.com

Strategy: E-Commerce Storefront of hardwood floor cleaning products and accessories
Market: Business to Consumer
Technologies: Miva Merchant 5, JavaScript, HTML
Comment: Developed an E-Commerce site dedicated to private branded floor care products to complement the MacDonald Hardwoods hardwood flooring business


LKQ Corporation - www.LKQRemotes.com, www.LKQPowerTrain.com, www.LKQInterior.com

Strategy: E-Commerce Storefront of Automotive Parts, Parts Request Lead Generation
Market: Business to Consumer, Business to Business
Technologies: .NET, Mainstreet Commerce Integration, SQL Server, JavaScript, HTML
Comment: Developed a series of market-focused web sites with common look & feel


Denney Transport - www.DenneyTransport.com

Strategy: Promote LTL freight and trucking services; Recruit employees
Market: Business to Business
Technologies: JavaScript, HTML
Comment: First web site designed to promote services and recruit drivers & other employees


Rocky Mountain RAM - www.RAM-IT.com

Strategy: E-Commerce Storefront of Memory and Hard Drives
Market: Business to Municipality, Business to Business
Technologies: PHP, mySQL, JavaScript, HTML
Comment: Enhance and maintain web site and online catalog; Develop related sites that share mySQL product database


Budget Rent a Car - www.budget.com

Strategy: E-Commerce Vehicle Reservation System
Market: Business to Consumer
Technologies: Java, Oracle, JavaScript, HTML
Comment: Lead Engineer responsibilities on a MASSIVE distributed Web development project.


Cubby's Cookies - www.CubbysCookies.com

Strategy: E-Commerce Storefront of Cookies and Candies
Market: Business to Consumer, Business to Business
Technologies: Miva Storefront Management, JavaScript, HTML
Comment: Integrated storefront into existing promotional site


METROLIST - www.myMLS.com

Strategy: Online real estate listing service
Market: Business to Business
Technologies: ASP, SQL Server, Java, JavaScript, HTML
Comment: Senior consultant on large data-driven real estate web application


Music Motivations - www.MMotivations.com

Strategy: E-Commerce Storefront of Music Instruction Motivational Accessories
Market: Business to Consumer
Technologies: Miva Storefront Management, JavaScript, HTML
Comment: Custom design with storefront integration


School Leaders for Colorado- www.SchoolLeadersForColorado.org

Strategy: Online employment application system
Market: Educators and School Personnel - Not-for-profit
Technologies: PHP, mySQL, JavaScript, HTML
Comment: Re-design of a data-driven web application that stores application submissions and connects applicants to potential employers


Spinal Injury Foundation - www.spinalinjuryfoundation.org

Strategy: Community Portal
Market: Spinal injury patients and medical professionals; Not-for-profit
Technologies: JavaScript, HTML
Comment: Merged two distinct web sites into one new design


DotPicks.com - www.DotPicks.com

Strategy: Web Site Domain Name Promotional Site
Market: Business to Consumer, Business to Business
Technologies: HTML/CSS Pre-fab Web Templates
Comment: Developed a domain name promotional web site with links to escrow.com domain transaction processing service


Ruby House Restaurant- www.historicrubyhouse.com

Strategy: Promotional Western Restaurant Web Site
Market: Business to Consumer
Technologies: HTML/CSS Pre-fab Web Templates
Comment: Developed a promotional restaurant web site complete with restaurant menu and live event information


Colorado Land and Water - www.colandandwater.com

Strategy: Commercial Real Estate Web Site
Market: Business to Business/Investor
Technologies: HTML/CSS Pre-fab Web Templates
Comment: Developed a commercial real estate marketing web site complete with featured property listings


Smart City Networks- www.smartcitynetworks.com

Strategy: E-Commerce Online Event Registration System
Market: Business to Business
Technologies: ASP, SQL Server, VBScript, HTML
Comment: Lead Software Engineer on sophisticated trade show event registration system


 

 

Search Engine Optimization (SEO) Case Studies
EBIZ Machine - "Rich Website, Poor Website" Search Engine Optimization Tips Case Study

Project Intro: In this odd reenactment of the classic TV miniseries "Rich Man, Poor Man", EBIZ Machine's Bill Schwartz pits competing, sibling websites WITHseo.com and WITHOUTseo.com against one another in this no holds barred Internet marketing battle of epic proportions dubbed "Rich Website, Poor Website". If you are old enough and your memory is good, you may recall which one of the Jordache brothers achieved commercial success and got the girl. But in today’s Internet battlefield, which site is destined to prevail?
Project Description: We designed this case study, Rich Website, Poor Website to demonstrate and test the web page optimization techniques that many Internet marketing and SEO experts use. These techniques take into account recommendations made by major search engines and in general are designed to both improve a visitor's online experience and enhance website visibility. The www.WITHseo.com site along with its companion site www.WITHOUTseo.com are designed to demonstrate techniques that EBIZ Machine and other Internet marketing consultants use to improve web site visibility. Both sites were designed in Macromedia Dreamweaver using the same templates and styles. Both sites were launched at the same time (May 1st, 2007) and both are hosted on the same web server by EBIZ Machine. The search engine optimization tips described at the WITHseo.com site were used in the design and development of Rudy Jordache's Rich Website, WITHseo.com. In contrast, his brother Tom’s website, WITHOUTseo.com, was simply developed, deployed and ignored. Moreover, WITHOUTseo.com actually employs a couple of development techniques thought to impede website usability and indexing by some search engines.
Project Premise: The web page optimization applied to WITHseo.com should result in better search engine performance. In other words, we expect the Rich Website to outperform the Poor Website. Next, I will get more specific about the criteria I’ll rely upon to assess their respective performances.
Comment: The plan is to publish and discuss the results of this study after enough time has passed to allow the seo techniques applied to WITHseo.com to run their course. I’ll call it Part 2 of the Rich Website, Poor Website miniseries. At that same time, we will focus more on techniques and metrics used to judge the success or failure of a search engine marketing program. To learn more and check the results of this study, click here to view the search engine optimization tips case study results at WITHseo.com.

MacDonald hardwoods - www.macwoods.com

Strategy: E-Commerce Storefront of Wood Floor Care Products, Hardwood Floor Lead Generation
Market: Business to Consumer
Technologies: PHP, mySQL, JavaScript, HTML
Comment: Researched and developed keyphrase list, Optimized macwoods.com, modified Meta Tags, developed promotional landing page, developed Google and YAHOO PPC Campaigns


Dependable Cleaners - www.thedependablecleaners.com

Strategy: Dry Cleaning promotional web site; Online VIP and Home Delivery application forms
Market: Business to Consumer
Technologies: ASP, Access, JavaScript, HTML
Comment: Designed and developed custom site; Streamlined application process; Developed Google PPC Campaigns; Developed promotional landing pages


Two Bears Pet Services - www.twobearsinc.net

Strategy: Dog Training Information and Lead Generation
Market: Business to Consumer
Technologies: JavaScript, HTML
Comment: Researched and developed keyphrase list, Optimized home page, modified Meta Tags, developed promotional landing page, developed Google PPC Campaigns, developed "backlink" analysis


GL Trading - www.gltrading.net

Strategy: Car Audio/Video Promotional Web Site
Market: Business to Consumer
Technologies: JavaScript, HTML
Comment: Researched and developed keyphrase list, Optimized home page, modified Meta Tags, modified site architecture


 

 

About EBIZ Machine's Webmaster Support Services

Our clients have spoken - they want a single source of E-Commerce and Internet marketing expertise. At their urging, we designed a "Webmaster Support Program" that provides our clients "peace of mind" - they receive the critical technical expertise they need to maximize the effectiveness of their web site without the expense of full-time staff.

Under our Webmaster Support agreement, we can provide some or all of these services on an ongoing basis:


An added benefit: any services provided by EBIZ Machine under a Webmaster Support plan will be billed at a discounted rate.

Do you think your organization would benefit from a Webmaster Support arrangement? If so, please contact us.

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